It all started back in 2011 when founders, David and Paul, were sitting around a campfire thinking about how much of the campfire's energy was drifting into the sky. They made it their goal to find a way to harness that wasted energy into something useful. From there, the PowerPot was born: a thermoelectric generator that uses heat to charge phones and other USB devices.

The efficiency and versatility of LED lighting led us to launch a new kind of product: The Luminoodle. With the support of 6,768 Kickstarter backers, we turned the idea of a flexible, waterproof, USB-powered LED strip into a reality. 

We've now introduced 6 more LED products including our most-popular Luminoodle TV & Monitor Bias Lighting that enhances your screen time with a beautiful, soft ambient glow.