OUR ETHOS
To Find inspiration from our active and eclectic lifestyles to innovate sensible and simply products with a focus on purpose and design.
powerpot
AROUND THE CAMPFIRE
It all started back in 2011 when founders, David and Paul, were sitting around a campfire thinking about how much of the campfire's energy was drifting into the sky. They made it their goal to find a way to harness that wasted energy into something useful. From there, the PowerPot was born: a thermoelectric generator that uses heat to charge phones and other USB devices.
SHARK TANK / MARK CUBAN
The PowerPot grabbed the attention of Shark Tank in 2014. We had the opportunity to present the PowerPot to the famous entrepreneurs of ABC’s Shark Tank. Caleb and David were able to snag an investment from Mark Cuban. With Cuban onboard, Power Practical has been able to launch on  Amazon Exclusives
WHERE WE ARE & WHERE WE ARE GOING
The efficiency and versatility of LED lighting led us to launch a new kind of product: The Luminoodle. With the support of 6,768 Kickstarter backers, we turned the idea of a flexible, waterproof, USB-powered LED strip into a reality. 

We've now introduced 6 more LED products including our most-popular Luminoodle TV & Monitor Bias Lighting that enhances your screen time with a beautiful, soft ambient glow.
THE TEAM 
David Toledo
CEO
Caleb Light
VP of Sales
Kenyon Ellis
VP of Marketing
Aurora Green
Amazon Development and Customer Experience Specialist
Gary Gao
Manager of Manufacturing & Logistics 

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